Forever Now Festival 2025

Forever Now is an exciting brand-new one-day festival of alternative music and culture at the iconic National Bowl in Milton Keynes on June 22, 2025. Billed as "a one-day celebration of all things dark, weird, and wonderful, with new wave, post-punk, psychedelia, and alternative rock coalescing with unforgettable performances, and unique and mind-expanding activations.

Forever Now is going to storm the stage with stars, iconic artists headlining from alternative scenes: Kraftwerk, Billy Idol, The The, Death Cult, The Damned, Johnny Marr, The Psychedelic Furs, and Jesus & Mary Chain-heads that together will create something not to be missed by fans of alternative music, fashion, and literature.

More Than a Music Festival
Forever Now is a festival, but one that provides a stage for the creative counterculture from the late 1970s and the beginning of the 1980s. The event will pay homage to that peculiar style, attitude, and innovation that formed a generation-allowing its audience to revel in one day of music, nostalgia, and discovery.

From the gothic glamour of post-punk to the uncompromising attitude of alternative rock, Forever Now is where the tribe assembles to acknowledge the movement that still shapes today's contemporary culture. This creates an opportunity for lifelong and new fans to connect with one another in exploration and celebration of alternative music's continued legacy.

UK Sister Festival to Cruel World
Forever Now will be the UK version of the critically acclaimed Cruel World festival that comes to life from Goldenvoice in Pasadena, California. Entering its fourth year, Cruel World has been a staple in the alternative scenes. Now, Forever Now promises to bring the same energy and innovation for British shores, which will make it a staple event in the UK music calendar.

A Homage to Alternative Culture
This festival will showcase the darker side of creativity as it celebrates the cultural phenomenon of the late 1970s and early 1980s when NME, Sounds, and Melody Maker ruled the musical tastes of the age and defined an era.

With its unique lineup and immersive atmosphere, Forever Now promises to deliver an experience that will blend the past and the present, inspiring new audiences while giving a nod to the rich legacy of alternative music.

With Forever Now, music and culture lovers are able to revel in the residual spirit of alternative culture. Join a world where the past merges with innovation and the future begins right Now, as Forever well and truly does.